Social Media has been considered to be the most powerful form of influence that has been the primordial tool to manipulate and persuade the public especially those in the field of entertainment and music. Actually, social media his not only considered useful in this area but it is also greatly been considered a vital instrument in the field of commerce and trade. It is only but recently that the idea of social media has been incorporated in fan marketing. Record labels and artists have just only harnessed the potential power of the social media and how it can greatly contribute in the advocacy of true fan marketing.
As per julie roehm , there are just some of the many advantages of social media in relation to fan marketing. As we all know, any artist or any record label must be able to effectively increase its fan base so that they may be able to successfully thrive in the said industry. Basically ,it is your portal to sales. Once you have established a good social media account, you can use this avenue as your portal to sales. An artist or a record label will directly connect to their fans to promote their music single or their album. Ultimately, their fans are compelled to buy the album or the single as they have been “personally” informed by the artists or the record label themselves to buy the album. Social media does the market research for you and all you have to do is just monitor what type of market reacts positively to your product.